Your brochures and printed marketing materials are very important tools for gaining new customers and growing your business. They represent your company when you're not there as well as make your representation easier and more effective when you are there.
Sometimes a brochure is the first thing a potential customer comes in contact with before even calling your company, visiting your website, coming to your store or speaking to a sales representative. It is extremely important that your brochure can make a great first impression for your company.
As brochures are very important, they should be taken seriously. Most of the times you get what you pay for, especially when it comes to design of printed marketing materials. If you try to save on your brochure you will end up spending more when you have to get it redesigned, and usually when you realize this, you already lost attention of a lot of potential customers.
So don't take the risk, do it right the first time, and you will have a brochure that helps you make a great return on your investment. Make sure your brochure is professionally designed, written, and printed.
No matter what is the purpose of your brochure, you have to have a design summary to achieve the four following goals respectively:
Grab the attention of a prospective customer
Maintain the interest of the prospect
Create the demand for more information
Motivate to act
Information we need:
Color scheme (your favorite colors)
Tri-Fold (6 panel, 3 panel each side)
Z-Fold or Accordion (6 panel, 3 panel each side)
Bookfold (4 panel, 2 panel each side)
Double Parallel or Double Bookfold (8 panel, 4 panel each side)