Websites that are not for the purpose of selling or buying products and services or financial transactions are called presentation websites. This doesn't mean that they are only for presentation purposes, or they are simple websites. In fact the objectives of these sites could be very broad, but the difference is not involving any financial transaction.
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| The following objectives are just some examples of presentation sites: |
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Web or global presence
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Corporate branding
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Marketing and product branding
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Sales increase
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Generating business leads
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Generating requests for information
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Support existing advertising and promotional efforts
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Customer service
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Building store or business traffic
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Providing information about new products/services, special promotions and events
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Building a database for emailing
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Positioning as technologically advanced
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Providing directions to consumers
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Survey customers/prospects
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Recruit new employees/post job opportunities
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Training
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Networking
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Broadcasting
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Most businesses underestimate the importance of presentation websites, simply because they don't involve selling and financial transactions, and that's where the problem starts. If you just review the above-mentioned examples of objectives for these types of websites you simply understand that all of them without exception could ultimately increase your profitability.
Presentation websites can be very complicated, for instance when you need to interact with your visitors, customers, suppliers and employees or when you want to integrate them with your internal systems.
The features that you need for your presentation website or any type of website depends on your requirements, therefore it's important to assess your requirements precisely. An acceptable requirements assessment should be able to answer all the questions that we already discussed in our Web Design and Development main page.
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