Your website is either your online store or your online business location. So it's very important to make sure it can be found by search engines, and not only found but also found as the first ones, which is called high ranking. Many prospect visitors now often look for a site by searching keyword into popular search engines, rather than typing in the full URL into the address bar of their browsers, in fact many of them don't even know your specific URL and use search engines as the media to reach you.
There are three different tools that can be used to improve your search engine ranking:
Search Engine Optimization (SEO)
Search Engine Submission
Search Engine Advertising
SEO is noticably more technical and more important than the other two and includes all the tecqniques that can be used at the design and development stage to make your site a better choice for specific keywords. However, SEO is the more important and effective tools than the others, the best results can be achieved by using all these three tools together.
One of the most important concepts in search engine optimization that most people don't understand, is design and development of websites for visitors (real human) use, but for robots (not human) crawling. Crawling is the accepted term for robots visiting a wbesite and robots are simply computer programs that automatically navigate a website retrieving content for search engine databases.
The four key parameters that affect your search engine ranking are as follows.