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  Web Design & Development >> Search Engine Optimization
 

Search Engine Optimization

Your website is either your online store or your online business location. So it's very important to make sure it can be found by search engines, and not only found but also found as the first ones, which is called high ranking. Many prospect visitors now often look for a site by searching keyword into popular search engines, rather than typing in the full URL into the address bar of their browsers, in fact many of them don't even know your specific URL and use search engines as the media to reach you.

There are three different tools that can be used to improve your search engine ranking:
      logo design Search Engine Optimization (SEO)
      logo design Search Engine Submission
      logo design Search Engine Advertising

SEO is noticably more technical and more important than the other two and includes all the tecqniques that can be used at the design and development stage to make your site a better choice for specific keywords. However, SEO is the more important and effective tools than the others, the best results can be achieved by using all these three tools together.

One of the most important concepts in search engine optimization that most people don't understand, is design and development of websites for visitors (real human) use, but for robots (not human) crawling. Crawling is the accepted term for robots visiting a wbesite and robots are simply computer programs that automatically navigate a website retrieving content for search engine databases.

The four key parameters that affect your search engine ranking are as follows.

domian name services Contents:
The more related and detailed your contents and the more frequently you provide visitors with new high quality texts, the higher your chances for high ranking
domian name services Links:
Higher number of links you have over the net on different sites, increases your chance
domian name services Traffic:
More traffic or more visits that you receive, means your site is more popular and a better candidate for a high rank
domian name services Advertising spending:
When it comes to popular competitive keywords, if you try to optimize using the above mentioned factors only, you wouldn't achieve the results that you need, as this factor plays a key role. In fact popular search engines are very important Internet advertising firms that can grant you with higher ranks when you pay them to do so

It's important to understand that all these parameters together will determine your rank, so your ranking varies from time to time. In other words getting high rankings over time is exactly a continuos improvement process for your website. Another factor that makes search engine optimization more complicated, is the difference of logic that different search engines use for their search.




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